The FH intends to take an important new step by proposing at its forthcoming General Meeting a reinforcement of the Ordinance of the Federal Council on use of the name Swiss for watches.

Use of the Swiss Made label for watches is covered by an ordinance of the Federal Council dated 29 December 1971, the famous Swiss Made Ordinance, which for a number of years has been subject to many criticisms, particularly inside the industry, because it is considered too lax, but also in legal circles, where the view is that it no longer fully meets the legal mandate specified in the law on trademarks. It is for this reason that the FH Board called for reflection and discussions to maintain if not reinforce the value of Swiss Made on world markets. The FH is in fact convinced that this label is of tremendous benefit to the Swiss watch industry and that it is a vehicle for consumer expectations across the globe.