Movado Group Scaling Back Distribution Channels
“The Movado Group plans to reduce its Movado brand U.S. wholesale distribution from 4,000 stores to to 2,600 stores by Jan 31, 2009.” This sounds like a good strategy that should help increase the perceived value of the brand. Less stores equals more exclusivity. Movado says they expect to take some losses from the decrease in volume. However, by making their brand more exclusive I would think they should be able to offset the decrease in volume with an increase in price.
Loading ...George Clooney pressures Omega Watches on Darfur
London—Actor and Omega Watches ambassador George Clooney is putting pressure on the watch brand to speak out over China’s foreign policy in Sudan, an area where genocide is taking place, according to The Associated Press.
Omega Watches is one of the worldwide partners for this summer’s Olympic games in Beijing.
Clooney is no stranger to speaking out about Darfur, Sudan, an area where the government-sponsored Janjaweed militia has been killing, raping, starving and displacing non-Arabs since 2003.
(More about ‘George Clooney pressures Omega Watches on Darfur’…)
Professional Skyracer by BREITLING
Here is the Breitling Professional Skyracer Chronograph. This one retails for about five grand. I like almost all the Breitling models, but I think the Breitling Blackbird has a better looking dial and bracelet. It is hard to go wrong with any Breitling you buy, but for five grand I would definitely have to opt for the Blackbird over the Skyracer.
(More about ‘Professional Skyracer by BREITLING’…)
TAG goes full circle with 360-degree museum
La Chaux-de-Fonds, Switzerland—Watch brand TAG Heuer is helping its hometown of La Chaux-de-Fonds to become a true point of call for watch aficionados the world over. The Swiss city is already home to the International Watchmaking Museum, and now, it is home to the world’s first 360-degree watchmaking museum. At a VIP-filled event held on Jan. 30 at TAG Heuer’s headquarters, the company inaugurated its “TAG Heuer 360″ private museum, a state-of-the-art facility featuring the world’s first-ever 360-degree conical movie screen.
(More about ‘TAG goes full circle with 360-degree museum’…)
New Gucci timepiece honors 2008 Olympics
New York—Gucci is releasing two special-edition watches to honor both its largest store opening and the 2008 Olympics: the exclusive New York Signoria timepiece with bone dial and the limited-edition 8-8-2008 I-Gucci. The New York Signoria timepiece, crafted in yellow gold and diamonds with bone dial, is one of several products Gucci Creative Director Frida Giannini has designed exclusively for the February opening of the company’s largest store at 725 Fifth Ave. in Manhattan.
(More about ‘New Gucci timepiece honors 2008 Olympics’…)
Oris Sudoku watch
Sudoku watch by Oris has become a true gift to watch connoisseurs and collectors. The watch replenishes the unique limited series of mechanical watches Oris Leonhard Euler, created in honor of 300-years anniversary of well-known mathematician Leonard Euler. The Sudoku line is 1707 copies limited. Each watch has individual number which corresponds to Eulerâ year of a birth. On a back cover of the case Eulerâs portrait is engraved. The square case reminds of the Latin squares opened by it, a puzzle owing to which sudoku game appeared.
(More about ‘Oris Sudoku watch’…)
TAG Heuer launches interactive online ads
Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. The campaign also represents LVMH Moet Hennessey Louis Vuitton’s greatest single-brand online presence to date. “We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” TAG Heuer N.A. Vice President of Marketing Jenna Fagnan said in a media release.
(More about ‘TAG Heuer launches interactive online ads’…)
Sharapova pretty in pink with new TAG
Miami, Fla.—TAG Heuer and brand ambassador Maria Sharapova unveiled several new ladies’ timepieces in the Professional, Carrera and Formula 1 series at the Four Seasons in Miami on Saturday. Sharapova introduced the new timepieces, saying she likes the watches because they are universal, allowing her to go from the tennis court to dinner. Inspired by Sharapova, the 55-gram Professional Sports Watch is made of titanium and stainless steel with a super-elastic silicon strap, and can absorb up to 5,000 grams of shock.
(More about ‘Sharapova pretty in pink with new TAG’…)
Swatch
There are situations when some, even a very good product, becomes unpopular with buyers and this may cause a manufactory crisis. SMH company, one of the leading Swiss watch manufacturer, experienced something similar in the late 1970s. So the company needed to make their products popular with the young. Because this measure would not only broaden product market, but also cultivate in young Europeans love to good quality Swiss watches.
Timex Group names Hoejsgaard President
The Timex Group B.V., one of the world’s leading watchmakers, named Hans-Kristian Hoejsgaard as its new president and chef executive officer on Dec. 5. He was previously the president and CEO of Georg Jensen, a luxury goods group, for several years. He’ll officially takes over leadership of Timex Group on Feb.
(More about ‘Timex Group names Hoejsgaard President’…)
Top Watch Sites
