New York—Rolex has once again taken up its role as underwriter of the annual Alzheimer’s Association Rita Hayworth Gala, an event held last month in honor of screen legend Rita Hayworth, who was stricken with the disease while in her 40s.
The Oct. 10 event was held at the Waldorf Astoria Hotel in New York City and raised more than $2 million for the Alzheimer’s Association.
Noted attendees included a mix of New York socialites, actors and media personalities such as Muffy Potter Aston, Donna Dixon Aykroyd and Dan Aykroyd, Bryant and Hillary Gumbel, Anne Hearst, John McEnroe, Ron Perelman, Regis Philbin and Ivana Trump, among others.

Nov 11th, 2007
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