Posted in 
Tags: There are situations when some, even a very good product, becomes unpopular with buyers and this may cause a manufactory crisis. SMH company, one of the leading Swiss watch manufacturer, experienced something similar in the late 1970s. So the company needed to make their products popular with the young. Because this measure would not only broaden product market, but also cultivate in young Europeans love to good quality Swiss watches. So the company decided to create a high quality quartz watch for the young, that today is known worldwide as Swatch brand.
Posts in ‘Swatch’ Category
Swatch brand watches info
Swatch Group Record Half-Year
Sep 22nd, 2007 
Comments (0) 
1,635 views 
(No Ratings Yet)
Loading ...If the Swiss watch industry witnessed a surge in its exports from the beginning of January to the end of June (+15.5% to 7.2 billion francs), the Swatch Group did even better with an increase in turnover of 16.7% to 2.74 billion!
Despite problems of production capacity which it has faced for some time, the Swatch Group posted a record first half-year in 2007 with two-digit increases in turnover (+16.7% to 2.74 billion francs), operating profit (+27.1% to 511 million) and net profit (+39.4% to 460 million).
Watch Makers are in Search of the Alternative Source of Energy
Sep 13th, 2007 Comments (0) 1,451 views (No Ratings Yet) Loading ...The companies Swatch Group and Group E will make a company to search for and explore an energy friendly to the environment.
Besides electro energy, the companies plan to invent a few devices for automotive industry.
The newly created company will explore a fuel on the base of hydrogen and batteries for electric engines. The goal of the company is to render electricity to households and automobiles.
The first newspaper to write about the new organization was “LA?A?A
Swatch Watches
Sep 28th, 2006 Comments (0) 4,273 views (No Ratings Yet) Loading ...
In the mid 70s, the Swiss watch industry was in the midst of its worst ever crisis. Technologically speaking, the Japanese competition had been outclassed in 1979 with the launch of the ‘Delirium’, the world’s thinnest wristwatch with a limited number of components. But the event that marked the upturn in the industry’s fortunes was the founding of SMH, the Swiss Corporation for Microelectronics and Watch making Industries. Its answer to the crisis was Swatch, a slim plastic watch with only 51 components that combined top quality with a highly affordable price.
