TAG goes full circle with 360-degree museum
La Chaux-de-Fonds, Switzerland—Watch brand TAG Heuer is helping its hometown of La Chaux-de-Fonds to become a true point of call for watch aficionados the world over. The Swiss city is already home to the International Watchmaking Museum, and now, it is home to the world’s first 360-degree watchmaking museum. At a VIP-filled event held on Jan. 30 at TAG Heuer’s headquarters, the company inaugurated its “TAG Heuer 360″ private museum, a state-of-the-art facility featuring the world’s first-ever 360-degree conical movie screen.
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Loading ...TAG Heuer launches interactive online ads
Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. The campaign also represents LVMH Moet Hennessey Louis Vuitton’s greatest single-brand online presence to date. “We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” TAG Heuer N.A. Vice President of Marketing Jenna Fagnan said in a media release.
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Sharapova pretty in pink with new TAG
Miami, Fla.—TAG Heuer and brand ambassador Maria Sharapova unveiled several new ladies’ timepieces in the Professional, Carrera and Formula 1 series at the Four Seasons in Miami on Saturday. Sharapova introduced the new timepieces, saying she likes the watches because they are universal, allowing her to go from the tennis court to dinner. Inspired by Sharapova, the 55-gram Professional Sports Watch is made of titanium and stainless steel with a super-elastic silicon strap, and can absorb up to 5,000 grams of shock.
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Tag Heuer Link Automatic Chronograph watches
Easily one of the worldsa€™s most recognized and a renowned manufacturer of sport watches, Tag Heuer is, and always has been, an industry leader in the development of new technology and innovation.
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