Singapore—Global Brand Forum 2007 and Corum Timepieces have announced that former U.S. Vice President Al Gore has been selected as the first “Brand Icon of the Year,” an honor that recognizes an individual’s contributions in the area of global branding.

“We choose Al Gore as our inaugural Brand Icon of the Year because of his unique and valuable contributions in the fields of media and the environment,” Global Brand Forum Chairman S. Karthik said in a media release.

In presenting Al Gore with the award—a legendary Romvlvs by Corum—Corum Timepieces President Michael Wunderman said that Gore represents the kind of determination and commitment to excellence that is admired by so many companies.

“I have high admiration and respect for Mr. Gore for his passion, determination and resolve to unlock his supremacy and conquer the challenges, whether as a politician or environmentalist, a ‘cutting edge’ brand leader of great magnitude and responsibility to humankind,” Wunderman said.