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Tags: With the support of Rolex, Alain Hubert and Dixie Dansercoer have embarked on a four month adventure taking them 4,300 km across the Arctic. Their objective: to advance scientific research into climate at high latitudes.
Archive for February, 2005
International Polar Year (IPY) Across The Arctic With Rolex
Feb 23rd, 2005 
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Loading ...Longines 175 Years In Saint-Imier
Feb 10th, 2005 Comments (0) 1,692 views (No Ratings Yet) Loading ...To commemorate 175 years since its foundation, the firm with the famous winged hourglass logo is enlarging its museum and publishing a work devoted to the socioeconomic development of its birthplace, a region to which it has always remained loyal.
For the kick-off of festivities marking the 175th anniversary of Longines, a large presence gathered on 1st March this year in Saint-Imier, where president of the company Walter von Kaenel welcomed journalists from around the world with his customary geniality, together with a number of leading local personalities and Lithuanian actress Ingeborga Dapkunaite, the ambassador of Longines elegance. It was a red letter day for the Swatch Group subsidiary, which inaugurated two new rooms in its museum and presented an historical work to mark the occasion.
Swiss Made Proposed Reinforcement
Feb 4th, 2005 Comments (0) 1,499 views (No Ratings Yet) Loading ...The FH intends to take an important new step by proposing at its forthcoming General Meeting a reinforcement of the Ordinance of the Federal Council on use of the name Swiss for watches.
Use of the Swiss Made label for watches is covered by an ordinance of the Federal Council dated 29 December 1971, the famous Swiss Made Ordinance, which for a number of years has been subject to many criticisms, particularly inside the industry, because it is considered too lax, but also in legal circles, where the view is that it no longer fully meets the legal mandate specified in the law on trademarks. It is for this reason that the FH Board called for reflection and discussions to maintain if not reinforce the value of Swiss Made on world markets. The FH is in fact convinced that this label is of tremendous benefit to the Swiss watch industry and that it is a vehicle for consumer expectations across the globe.
