Supermodel Vendela Kirsebom Thomessen has become the official spokesperson of Clearly First, the Madison Avenue store/showroom that features exclusive fashion, home and gift items from Scandinavia.

“Vendela’s beauty and sophistication are known around the world, and her Scandinavian background and values resonate perfectly with the Clearly First point of view,” said Hélène Hellsten, Clearly First chief executive officer and president. “Both stand for a natural simplicity.”

Vendela will be featured in imagery for Sjöö Sandström watches, which are exclusive in the United States to Clearly First. Sjöö Sandström timepieces are hand-assembled and umbered in Sweden.