Ritmo Mundo Named Official Timepiece of the IndyCar Series
Ritmo Mundo, the Beverly Hills, Cal.-based maker of luxury timepieces, and The IndyCar Series, Indianapolis, Ind., on Tuesday announced a five-year partnership, making Ritmo the official timepiece of the IndyCar Series and Indy Pro Series. It is the watch brand’s first motor sports-related partnership.
Under the agreement, Ritmo will present a $100,000 watch to the IndyCar Series championship driver, a watch to each IndyCar Series race winner, a $25,000 watch to the Indy Pro Series championship driver, and a timepiece to each Indy Pro Series race winner.
(More about ‘Ritmo Mundo Named Official Timepiece of the IndyCar Series’…)
Loading ...How 'Originals' Drive Jewelry and Watch Sales
The consumers who spend the most and are the most passionate about luxury goods are the best people to gear marketing efforts toward and learn from, according to a recent study.
Nina Lawrence, W magazine vice president and publisher, on Thursday revealed the results of a survey conducted by the luxury consumer magazine along with other research. The magazine surveyed 536 of its most affluent subscribers: with an average age of 42, an average household income of $268,260, and an average net worth of nearly $1.8 million.
(More about ‘How 'Originals' Drive Jewelry and Watch Sales’…)
LP Watch Named American Le Mans’ Official Watch, Timekeeper
The LP Watch Group has been named the official watch and timekeeper of the American Le Mans Series, one of the world’s leading motorsport competitions, under a multi-year partnership.
“A unique aspect of American Le Mans Series racing is that every event is based on time, never distance like most other events,” said Scott Atherton, Series president and chief executive officer.
(More about ‘LP Watch Named American Le Mans’ Official Watch, Timekeeper’…)
