New York—Clearly First, a Manhattan showroom that features Scandinavian fashions, home accessories and gift items, has named supermodel Vendela Kirsebom Thomessen as its official spokesperson.

The Swedish-born, Norwegian-raised model, largely known in the modeling world by her first name only, will be featured in advertising creative for Sjoo Sandstrom, the Stockholm, Sweden-based manufacturer of high-performance timepieces, which are exclusive to Clearly First in the United States.

“Vendela’s beauty and sophistication are known around the world, and her Scandinavian background and values resonate perfectly with the Clearly First point of view,” Clearly First president and chief executive officer Helene Hellsten said in a statement. “Both stand for a natural simplicity.”