Archive for May, 2006

Raymond Weil nets Steve Nash

May 26th, 2006 Comments (0) 1,481 views
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Las Vegas—Raymond Weil has a new brand ambassador: two-time National Basketball Association (NBA) Most Valuable Player Steve Nash.

The Phoenix Suns point guard will appear in the second iteration of the watch brand’s “Not a Moment Missed” national campaign, along with Ahmad Rashad, host of NBA TV’s
Tuesday Night With Ahmad
. The campaign will promote the brand’s first venture into sports timepieces.

The multi-media black-and-white campaign, shot by
Vanity Fair
photographer Larry Fink, will launch nationally this spring, with additional executions throughout the year.

The first ads will show Rashad interviewing Nash on the court; others will feature Nash in a more formal setting.

148 words. Estimation reading time: 36 secs
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2006 Rolex Sydney Hobart NOR now available

May 22nd, 2006 Comments (0) 2,492 views
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“On behalf of the Cruising Yacht Club of Australia, it is my pleasure to invite owners and charterers of eligible boats to participate in the 62nd running of the Rolex Sydney Hobart Yacht Race,” says Commodore Geoff Lavis.

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Vacheron Constantin creates customization division

May 17th, 2006 Comments (0) 1,432 views
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Geneva—For those consumers not satisfied with a $50,000 watch, Vacheron Constantin has created a new division that will specialize in customized watches.

The Atelier Cabinotiers division will run out of Vacheron Constantin’s 100-year-old Geneva boutique and will allow anyone who purchases a Vacheron Constantin watch to pay an additional fee to customize the timepieces.

The division will offer three levels of customization:

At the first level, consumers can have an existing watch customized or detailed in a small way, such as having it engraved by Vacheron Constantin engravers.

158 words. Estimation reading time: 38 secs
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DiCaprio dons Jaeger-LeCoultre at Oscars

May 6th, 2006 Comments (0) 1,496 views
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New York—Hollywood’s leading man Leonardo DiCaprio donned a Jaeger-LeCoultre Master Minute Repeater to Tinseltown’s most anticipated night of the year, the Academy Awards.

Valued at approximately $175,000, the Master Minute Repeater is a limited-edition platinum timepiece with a sapphire caseback, a 15-day power-reserve movement and a hand-stitched alligator-leather strap.

A collector of Jaeger-LeCoultre timepieces, DiCaprio owns two others: the Master Compressor Geographic and the Reverso Septantieme. The rose-gold Master Compressor Geographic includes a dial that displays the names of cities in 24 time zones that correspond to the local time where the wearer currently resides. The Platinum Reverso Septantieme has a silver guilloché dial, silvered Arabic numerals, a day/night indicator, the JLC signature large date, a small second dial and a power-reserve indicator.

171 words. Estimation reading time: 41 secs
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