Ebel is continuing and intensifying its commitment to the world of football. Following in Arsenal’s footsteps, Bayern Munich is the latest team to have signed a strategic alliance with the Architects of Time.

On 10 February, Thomas van der Kallen, the Chairman of Ebel, and Karl-Heinz Rummenigge, the Chairman of Bayern Munich, held a press conference in the Bavarian capital to announce the partnership between the watch manufacturer based in La Chaux-de-Fonds and Germany’s most prestigious football club. In its capacity as Bayern’s official partner, Ebel will take on responsibility over the next five years ?