Franck Muller Group Integration Of Martin Braun
The Franck Muller Group announces the integration of the Martin Braun watch brand, created in Straubenhardt (Germany) and presently based in Porrentruy. This integration is done through a capital increase fully subscribed to by the Franck Muller Group which gives it a slightly majority stake in Martin Braun.
For Vartan Sirmakes, co-founder and Chief Executive Officer of the Franck Muller Group, "this investment fits perfectly well within our strategy of investing in the complication watches segment. We are delighted to integrate Martin Braun, who is a well-known watchmaker whose creations have already won several prizes and who has launched his own caliber in 2006. His creativity and vision are perfectly in line with ours and we look forward to helping him grow further. We will implement numerous manufacturing and distribution synergies to accelerate the branda€™s momentum, which carries a fantastic potential. Each of the Franck Muller Groupa€™s brands has its own personality and market positioning, but all benefit from the strong industrial, financial and commercial support of the Group."
Martin Braun, founder and general manager of the Martin Braun brand, is a€?thrilled to be able to boost my brand, which I established just seven years ago. We have already started to work with the Franck Muller Group for the manufacture of components and new models, including movements. We have found in the Franck Muller Group and its CEO, Vartan Sirmakes, the "complete" partner we needed, one who can offer us a support across the board, from operations to finance, but first and foremost a partner who shares our vision and our values".
Martin Braun will maintain its management and creation independence. Industrial and commercial synergies will however be implemented to facilitate and accelerate the branda€™s continued expansion.
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