IWC has combined modern architecture and a multimedia display concept in a refined, informal ambience to make its newly opened museum an experience for watch lovers.

In conjunction with the extension of its premises, IWC is celebrating a further milestone. With a surprising museum concept, the watch manufacturer is housing its precious exhibits and its 139-year company history in a contemporary and luxurious surroundings. Watch enthusiasts will experience the past and present of the mechanical luxury watch in an authentic ambience, which reflects the corporate identity of this old-established company. The relaxed atmosphere of a gentlemenA