To commemorate 175 years since its foundation, the firm with the famous winged hourglass logo is enlarging its museum and publishing a work devoted to the socioeconomic development of its birthplace, a region to which it has always remained loyal.

For the kick-off of festivities marking the 175th anniversary of Longines, a large presence gathered on 1st March this year in Saint-Imier, where president of the company Walter von Kaenel welcomed journalists from around the world with his customary geniality, together with a number of leading local personalities and Lithuanian actress Ingeborga Dapkunaite, the ambassador of Longines elegance. It was a red letter day for the Swatch Group subsidiary, which inaugurated two new rooms in its museum and presented an historical work to mark the occasion.

The Longines Museum is living testimony to the watchmaking tradition of the brand with the winged hourglass. To celebrate the companya?