New York—Luxi Group, a private holding company focused on luxury goods, has acquired watch e-tailer
Atlantictime.com
.

E-Commerce veteran Eli Katz, chief executive of The Inside Store, will lead Atlantic Time. Katz founded iBeauty.com in 1995 and has served as chief executive officer of Home Click.

“Atlantic Time has a fantastic history on the Web,” Katz said in a statement. “It has been selling high-end watches for over a decade and has tens of thousands of very happy customers out there.”

By segmenting Web sites to target distinct consumer demographics and leveraging complex backend technology, Luxi Group can provide the right product for the right consumer, Katz said.

“Atlantic Time is one of the Internet’s best kept little secrets, a site that has consistently performed for its customers and has tremendous growth potential,” he said.

Last month, Luxi Group bought fine-jewelry e-tailer Ashford.com from Odimo.