Piaget salutes Grammy nominees

Los Angeles—Swiss watchmaker Piaget hosted a pre-Grammy Awards party this weekend, honoring recording artists Mary J. Blige and Chris “Ludacris” Bridges.

The party recognized the artists’ combined 12 Grammy nominations and raised money for The National Runaway Switchboard, a cause supported by both stars. The National Runaway Switchboard is a federally designated, national communication system dedicated to keeping America’s runaway and at-risk youth safe and off the streets.

The artists performed their hit “Runaway Love” at Sunday’s Grammy Award’s ceremony, and the video for the song features the phone number for the switchboard.

Ludacris wears Piaget’s “Fingerprint” timepiece, which features an actual fingerprint rendered in 18-karat white gold and diamonds.

As part of the pre-Grammy festivities, Piaget created a pair of “Fingerprint” earrings for Blige and a “Fingerprint” timepiece for Ludacris.

The pieces feature actual fingerprints rendered in 18-karat white gold and set with diamonds. In addition to the pieces produced for the artists, Piaget created a second version of Blige’s earrings, which the company will auction off to benefit the National Runaway Switchboard.

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404 Views July 11, 2006, 7:19 pm
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