Piaget Stronger Presence In Geneva
To accommodate its development, Piaget is carrying out major expansion work at its manufactory in Plan-les-Ouates. The imposing edifice inaugurated in 2001, which is also the firms headquarters, can no longer absorb increased manpower fuelled by growth. Located on a plot of land covering nearly 30,000 m2, the existing building provides a total floor space of 8,471 m2.
This summer, 850 m2 of new floor space will be added to the current building, enabling the firm to strengthen its activities, particularly in the fields of product development, marketing, training and the production of watches and jewellery. The expansion project is being overseen by the designer of the site, architect Pierre Studer.
Founded in 1874 in La Côte-aux-Fées, Piaget today occupies two sites. Workshops in the Neuchâtel Jura region continue to produce movements, while on its Geneva site the firm carries out all operations relating to exterior watch parts, as well as the casing up of movements. Piaget also has a large luxury jewellery workshop. More than 40 professions are practised within the firm, which is one of the rare companies to combine watchmaking and jewellery skills.
In parallel with the expansion of its manufactory, Piaget is converting its retail outlet on the rue du Rhône. From next spring it will house a showroom on the second floor where thematic exhibitions will be staged, devoted in particular to the firms rich heritage. The company in fact owns an important collection of historic pieces, watches and jewels, attesting to its unique position in the history of watchmaking and jewellery. Its bold designs and expertise will thus be showcased on a floor space of nearly 180 m2 which will also include a VIP lounge and an area dedicated to after-sales service, in addition to the stores existing premises.
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