Encino, Calif.—Maurice Lacroix Swiss Watches has named international luxury-brand executive Randi Shinske to president and chief executive officer of the company’s North American operations.

She officially joins the company today, during final preparations for BaselWorld 2007.

Shinske brings more than 20 years of experience to Maurice Lacroix. Over that time, she’s helped companies increase market share and profitability through her leadership.

For the past two years, she’s been president and CEO of a luxury-brand development and management company that provided corporate vision and strategic direction to luxury-jewelry companies. In 2002, she was appointed president and CEO of Ebel USA, becoming one of only five women to lead a luxury-watch brand in the United States. Under her leadership, Shinske brought a new direction and raised consumer awareness of the brand in the United States.

Prior to Ebel, the luxury executive held various sales and management positions at SMH/Swatch, Montblanc and Damiani. She began her professional career in the retail sector at Macy’s East in various buying, merchandising and management positions, after graduating from The Fashion Institute of Technology in New York City.

“Throughout her career, Randi has gathered a multitude of experiences in the jewelry and watch industry, most notably during her successful tenure at several luxury-brand companies, stated Martin Bachmann, global director of sales for Maurice Lacroix S.A. “We welcome her to Maurice Lacroix North America and look forward to much success in the U.S. marketplace under her leadership and supervision.”