There are situations when some, even a very good product, becomes unpopular with buyers and this may cause a manufactory crisis. SMH company, one of the leading Swiss watch manufacturer, experienced something similar in the late 1970s. So the company needed to make their products popular with the young. Because this measure would not only broaden product market, but also cultivate in young Europeans love to good quality Swiss watches. So the company decided to create a high quality quartz watch for the young, that today is known worldwide as Swatch brand.

The success of Swatch can be easily explained. This brand in many ways transformed the general idea about watches. According to the company?????