Tissot unveils ‘Danica Patrick’ T-Touch

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New York—Swiss watchmaker Tissot unveiled yesterday the T-Touch Danica Patrick Limited Edition watch, which is inspired by the company’s brand ambassador, racecar driver Danica Patrick.

The watch features a mother-of-pearl face set with 58 Top Wesselton diamonds with VS/SI clarity totaling 0.14 carats. The caseback features Patrick’s engraved signature and the limited-edition number. A total of 2,007 units will be available worldwide.

The T-Touch offers proprietary tactile technology activated by the touch of a finger. It includes features such as a barometer that indicates meteorological definitions, chronograph, compass and thermometer. The retail price is $1,095.

At the unveiling, Patrick said she loves the watch, and if she had to buy it she would, labeling it as “ideal.”

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554 Views October 26, 2007, 12:20 pm
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